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SEMITI 996 vs Kronos 2310

SEMITI 996 is universal; Kronos 2310 is plastics-focused. Both work in plastics; SEMITI 996 is more flexible across coatings + plastics + ink.

These overlap in plastic masterbatch applications. SEMITI 996 is positioned more broadly (universal coatings + plastics + ink); Kronos 2310 is positioned more specifically for plastics. For plastics-only buyers, both work; for multi-application buyers, SEMITI 996 wins on flexibility.

Side-by-side specification

Typical published specs for the two grades. Customer-specific CoA on inquiry.

PropertySEMITI 996Kronos 2310
Universal applicabilityCoatings + plastics + inkPlastics focus
Plastics performanceStrongStrong
Coatings performanceStrongAcceptable
Ink performanceStrongAcceptable

Bold amber indicates the column with the stronger value on that line.

When to choose which

Choose
SEMITI 996
  • →Multi-application customers (paint + plastic + ink production)
  • →Consolidated procurement preferring single TiO2 grade
Choose
Kronos 2310
  • →Dedicated plastic compounder with established Kronos qualification

Drop-in substitution

Both are universal chloride rutile alternatives. Choose based on application breadth.

Pricing context

Comparable pricing — both lands in Asia at USD 2.10–2.60/kg.

Bottom line

Multi-application: SEMITI 996. Plastics-dedicated: SEMITI 2310 (closer Kronos 2310 alternative).

Full SEMITI 996 details

rutile · chloride
SEMITI 996
Universal Rutile

Our flagship chloride-process rutile — high tinting strength and broad compatibility for coatings, plastics, and inks.

Full TDS, specifications, dosage →

Common questions

Can SEMITI 996 substitute Kronos 2310 in plastic masterbatch applications?+
Yes — both are universal chloride rutile grades that work well in PE/PP/PVC/ABS masterbatch. SEMITI 996 is slightly broader (also strong in coatings and ink); Kronos 2310 is plastics-focused. For plastics-only substitution, SEMITI 2310 is the closer Kronos 2310 match.
How does SEMITI 996 pricing compare to Kronos 2310?+
Both land in Asia at comparable cost — USD 2.10–2.60/kg range. For buyers already paying Kronos 2310 prices, SEMITI 996 offers equivalent or lower landed cost with supply chain flexibility from a tier-1 Chinese producer.
Should I use SEMITI 996 or SEMITI 2310 to replace Kronos 2310?+
Use SEMITI 2310 if you are a dedicated plastic compounder with an established Kronos 2310 qualification — it is the closer plastics-specific match. Use SEMITI 996 if you also run coatings or ink production and want a single universal TiO2 grade across all applications.

Request SEMITI 996 sample for Kronos 2310 substitution trial

Free 25 kg sample for technical evaluation. We typically respond within 24 hours UTC+8. FOB / CIF / DDP terms available to most ports worldwide.

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